Reinstein|Ross, Goldsmiths
Creative Director for Reinstein|Ross, Goldsmiths - a progressive fine jewelry manufacturer/retailer in New York City, with stores on Madison Avenue and in the Meatpacking District. My role here consisted of overseeing strategy, design and implementation of all expressions of the RR brand story, the design of three marquis stores in Manhattan, and the development of a global identity. Design strategy was based around all elements relating to client experience - interior design, display, graphics, digital presence, social media, marketing and advertising, staff/client interaction, wholesale partners, and all elements related to brand experience and jewelry sales. All jewelry is made in-house, and our workshops are designed to be open to the sales area. Our goals in the design of our newest store downtown were to provide a exciting, engaging and non-traditional luxury jewelry experience. Additional work included strategy and design for new product design, seasonal presentations, promotion and brand evolution.
Below are images of interior design, graphics, art direction, jewelry product design, advertising and season campaign development, and some press.
